WHY YOU SHOULD USE “TIKTOK INSIGHTS” FOR YOUR BUSINESS
As TikTok continues to grow, so have the platform's marketing tools for businesses. Earlier this summer, TikTok for Business launched TikTok Insights. This new marketing tool allows businesses to learn more about their audience and hone their digital marketing techniques.
WHAT WILL TIKTOK INSIGHTS TEACH YOU ABOUT YOUR AUDIENCE?
This insight tool allows businesses to better understand what is going on in the app and what type of content users are interested in. Here are a few of the categories companies can filter data within TikTok Insights to gain a better understanding of their prospective audience.
Demographics
Industries
Location
Events
Holidays
WHY SHOULD YOU BE USING TIKTOK INSIGHTS FOR YOUR BUSINESS?
If you're using TikTok to promote your business, why should you also utilize TikTok Insights? Let's say you own a clothing brand that you've been promoting on TikTok, and you are interested in learning more about who exactly your audience is. TikTok Insights would allow you to hone in on which demographic of TikTok users are using the platform to find new clothing brands and make purchases because of the platform's role. Taking the time to learn about the audience on TikTok and what people are interested in on the platform allows businesses to plan content strategically. It performs better when content is strategically planned and targets the right audience. When content is performing well, it provides platform growth, which is excellent for business!
Want to learn more about understanding your audience on TikTok? Don't hesitate to reach out to us!
