Katie O Weddings & Events Rebrand
New York’s Brightest Wedding Planning Duo!
What an incredible feeling when a brand you've admired for years becomes one of your clients! We are so proud of this rebrand project and can't wait to share it with you!
The backstory: Casey, Katie's other half, entered a holiday giveaway in 2019 that we posted on social media with local (and brilliant) photographer, Indigo Pine. Casey won the giveaway and the Katie O’ Wedding & Events team received one free month of social media management, including a branding photoshoot. What we didn’t know at this time was how much our relationship would blossom!
We came up with an in-depth strategy on how we would elevate their brand through their social presence, and shot an epic photoshoot alongside local vendors to help us collaborate and bring in some community ties!
After our shoot, we mapped out a social media campaign to take their brand to the next level. We began managing KOWE’s social media in March of 2020, but with the major COVID disruption mid-month, both of our teams felt it was best to hold off on posting (considering that the world had dramatically changed before our eyes). We paused our services and agreed one of us would reach back out when things got better.
About one month later, Katie and her team gave us a call and decided (despite COVID-19 obstacles) that they wanted to continue working with us! (Insert: GRATEFUL!)
Since then, we have taken KOWE’s social media to the next level and now manage their website and their newest business, The Kenmore Ballroom. Katie and her team have followed our lead and guidance as marketing professionals, and as a result, their engagement and stats every month are (organically) through the roof.
Some incredible statistics for KOWE since working together:
-Increase of 2,200 IG followers (18.1+ -increase in followers in 2021)
-23,589 interactions (47.1+ Increase from year prior)
-2,775,820 impressions (+ 123.8% compared to year prior)
-720 brand mentions/shares…AND MORE!
We've delivered incredible campaigns like the Heart on your Sleeve Giveaway, a Surprise Proposal, a lavish Friendsgiving campaign, several IG LIVES and more!
We have assisted Katie and her team through the uncharted waters of being fearless leaders in the wedding planning industry who helped give guidance to couples, their families, friends and the WORLD. We have watched them laugh, cry, and do the unstoppable, and we couldn't be more proud!
After an incredible few years working together, we knew we needed to take KOWE’s digital footprint to the next level. Over the last three months, we designed a full rebrand to showcase a more modern appearance and give them the refresh they deserved!
Here are some of the services we completed for
Katie O' Weddings & Events:
Brand Package including:
Strategy and Guidelines
After over 12 years in business, we wanted to keep Katie O’ Events’ core values, but simplify their messaging specific to their audience. Through a deep discovery process, we streamlined their messaging to create a clear, direct message while still keeping their “sparkly” tone of voice to showcase their fun, energetic personality! All was delivered through a custom PDF of their brand guidelines.
Color Palette and Typography
Katie’s original branding was a lime green and gold color. Through looking in depth at different colors and their meaning, we developed a strong, modern color palette and paired it with classic and timeless typography that will stay on-brand for years to come! This really put the touches on the elevated look their brand represents!
New Logo Design
Katie and her team were ready for a refresh for their logo! Through our in-depth strategy and a deep dive into their inspiration and goals, we designed a timeless logo with clean lines and a modern look that will never go out of style! We also created several submark logo variations in addition to the primary logo to be used at different times for a unique brand experience!
Website
When Katie & Casey came to us to discuss their website, we knew we had to take it to the next level with something that stood out! Through beautiful imagery from their past weddings and a mind blowing on-brand photoshoot, we delivered an informative, beautiful new site with a clean portfolio, service page, blog, and more!
Check out our work!
Photo & Video: Maisie Snyder Photography
Rentals: Total Events
Floral Arrangements: Fleurtacious Designs
Stationery: Hollie Winnie Calligraphy
Cookies: Carols Confections
Candles: Collar City Candle
Aprons: Oatmeal Lace Design