FoCo Taco Branding

Logos

After a deep dive into the type of restaurant FoCo Taco wanted to be, we knew the logo had to fun, bold and impactful. The primary logo features a rustic, more casual font to portray welcoming, casual feelings from the first impression. The sub-logos play with the elements from the primary while also maintaining its integrity.

Icons

After the logo, we wanted elements we could play with and use throughout FoCo Taco’s branding to add color and a playful feeling. we opted for icons of food and used the entire color palette to easily pull their branding into different marketing materials. From the menu and social graphics to stickers available at the restaurant, we’ve loved using these icons!

The FoCo Taco website features online ordering, catering menus, an integrated Instagram feed, and more! We used the icons throughout the website to incorporate the brand colors and imagery, and photography of the restaurants dishes is also featured throughout.