Keeping up with Gen Z: Reshaping Business Marketing on TikTok

Gen Z’s Influence: Insights from Viral TikTok Marketing

Recently, videos uploaded by Gen Z interns have showcased their innovative approaches to promoting businesses. These tactics often involve short, witty edits with minimal dialogue and some visual appeal. For instance, a video from a salmon company brought in 6.1 million views by showcasing not just the business's daily operations but also shots of its attractive fisherman. Elf Cosmetics and Kiehl’s Skincare even chimed in with comments encouraging the business to promote their intern, reflecting the viral success and positive reception.

Authenticity for the win

Similarly, a burger joint's “educational video” created by its intern became a sensation, reaching 3.6 million views. By cleverly editing short snippets and highlighting random moments rather than focusing on a basic model of food and business information, the video resonated deeply with its audience. This approach of integrating unconventional, relatable, and authentic scenes proved to be effective in drawing in engagement.

Who doesn’t love wholesome content?

Gen Z has reminded us that when brainstorming content ideas for your business, your vision does not have to be complex to be effective. Their influence has created a shift towards showcasing everyday moments, like the joy of buying coffee at a drive-through. This tactic has created genuine connections with both local and non-local audiences. Embracing simplicity and authenticity adds a refreshing take when navigating the fast-paced online marketing landscape. 

We always keep an open mind when trying to find the best creative ways to enhance your business’s marketing goals. If you’re interested in exploring new options to promote and grow your business, feel free to reach out to us here!