The Importance Of Using Trending Audio For Reels and Tik Toks

Stay On Top Of Trends

Staying on top of trends in the social media world is one of the best ways to see results with your TikTok or reels. Followers love to see when a business or brand they follow gets in on a trend and puts its own unique spin on it, regardless of the industry. These trends usually revolve around specific audio that is currently popular. There is almost always a new trend and audio circulating around Instagram or TikTok, so don’t shy away from giving one a try every so often

Reach A New Potential Audience

One of the many great reasons to use trending audio is the opportunity to reach a new potential audience. When you use trending audio, you are increasing the number of users that your content will reach. The greater number of new users you reach, the more likely you are to see your followers and engagement increase.

Increase Your Chance Of Going Viral

If one of your goals is to go viral, the best way to accomplish this is by using trending audio in your reels in a timely manner. Trending audios come and go quickly on social media, so to increase your likelihood of going viral, be sure to use the audio at the right time. Don’t wait too long to use the audio. Once the peak of the trend has passed, it’s common for audio to become overplayed and annoying to users! Stay on top of what’s trending, and pay attention to timing if you want to go viral!

Content Will Perform Better 

Regardless of what industry you’re in, we all want to see our content perform well, especially when we’ve taken the time to create a reel or TikTok. We all have our favorite throwback songs that are tempting to use as background music for reels, but if we really want to see our content perform well, it's best to stick to audio that is trending. 

If you’re wondering what audios are trending right now, click here!