Why You Should Share BTS Content
Advertisements Are Everywhere.
We live in a world where ads are everywhere, LITERALLY. From the moment we wake up to when we go to sleep, we're bombarded with thousands of ads every single day. TV, radio, social media—no matter where you turn, someone is trying to sell you something. Ever found yourself avoiding a brand just because you couldn’t stand their ads? Yup, it happens!
So, How Do You Stand Out in the Sea of Ads?
In this oversaturated digital landscape, it’s all about showing—not selling. And no, we’re not talking about a polished, picture-perfect ad campaign. We’re talking about behind-the-scenes content (aka BTS), which is one of the best ways to humanize your brand and build a real connection with your audience.
Today’s consumers want transparency and authenticity. They want to know who’s behind the brand and how things really work. So why not give them an exclusive peek behind the curtain? This kind of content fosters trust, creates a sense of community, and keeps your audience coming back for more.
Why Should You Care About BTS Content?
It’s Real & Relatable
You’re not just showing a product—you’re showing the process. Whether it’s a sneak peek at your day-to-day operations, an inside look at how your team collaborates, or a candid moment of your employees having fun, BTS content is an opportunity to show the human side of your business. People love to see the people behind the brand!It Builds Trust
Perfection isn’t the goal here—authenticity is. Fans want to see the highs and the lows, the wins and the struggles. And guess what? That’s how you build loyalty! When you’re transparent about what goes on behind the scenes, customers begin to feel more connected and invested in your brand’s journey.
How to Share BTS Content Like a Pro
Day-to-Day Operations: It may seem ordinary to you, but your audience will be fascinated by the behind-the-scenes process. Is your team prepping for a big event? Give them a sneak peek. Running a restaurant? Share a clip of the kitchen action. Retail store? Snap a pic of your crew setting up a display. It’s the little things that can make your audience feel like insiders.
Decision-Making: Let your followers in on the fun! Whether it’s choosing a new product or picking out packaging, involve your audience in the decision-making process. It creates excitement and makes them feel heard and valued. Bonus points for running a poll or asking for feedback!
Get Real: BTS content isn’t about perfection. It’s about being authentic and fun. Show your team joking around, celebrating small wins, or simply enjoying their day. People want to know that your company values its employees because happy teams = happy customers.
Have Fun with It: Think interviews, behind-the-scenes tours, and casual chats. If you’ve ever seen those quick, quirky “microphone interviews” on social media, you’ll know what we mean. It’s informal and engaging, and it draws your audience into the conversation. Whether you’re a landscaping business or a car dealership, give your team a mic and let them share their thoughts. Bonus: It’ll humanize your brand even more.
Why It Works
Consumers are tired of the hard sell. But when you give them a chance to connect with the people and process behind the product, that’s where the magic happens. You’re not just selling a product—you’re building a relationship. And that’s something that’ll keep them coming back, time and time again.
In a world where ads are everywhere, BTS content helps your brand stand out, build trust, and create an authentic connection with your audience. Want to dive deeper into how behind-the-scenes content can work for your brand? Let’s chat!
