Social Media Trends Predicted to Emerge in 2024
A New Year Means New Trends!
We are SO ready for 2024, friends, and can’t wait to start the new year off RIGHT by diving into the latest trends and strategies to help your business stay ahead of the game. As we approach the new year, it's crucial to anticipate the shifts that will shape the marketing landscape. Get ready for some exciting developments that will redefine how we engage with our audience and drive business growth.
Here’s what we’re predicting for 2024!
Shares are literally EVERYTHING.
In the coming year, the significance of shares will surpass that of likes, comments, and followers. Shares indicate genuine value, as they demonstrate that your audience is willing to vouch for your company or product. While likes and comments remain important, the flow of engagement will continue to thrive if your content is being shared.
LinkedIn is a growing platform that even the Gen Z’s are loving!
LinkedIn, originally established as a professional networking platform, has recently witnessed a surge in personal content. However, the platform is now refocusing on its professional roots, with algorithm changes prioritizing professionalism. As you plan your LinkedIn updates, bear in mind the platform's renewed emphasis on career-related content.
Video Trends aren’t going anywhere!
Embrace the power of TikTok as it continues to be the breeding ground for viral video trends. Whether it's your kids, friends, or even parents, everyone is on TikTok. Stay ahead of the curve by keeping an eye out for the latest trends originating on TikTok and seize the opportunity to join in.
The Reign of "Photo Dumps" on Instagram
Brace yourself for the dominance of "photo dumps" or carousels on Instagram in 2024. This feature, introduced last year, allows users to tell captivating stories, participate in photo-specific trends, and foster authentic connections with their audience. Embrace this unfiltered and genuine approach to engage with your followers.
The Rise of Social Platforms as Search Engines
Prepare for a paradigm shift as social platforms like TikTok emerge as the go-to search engines for discovering time-saving hacks and shopping recommendations. Google, Instagram, and Facebook will face stiff competition in 2024.
