About Us
Superfecta Management is a women-led team that blends different backgrounds with a collective love for all things creative. We are strategists, artists, and writers who help businesses create an unmistakable online presence.
We pride ourselves on working with our clients directly to learn their story, discover their specific needs and marketing goals, make a plan, and execute it in ways that exceed expectations.
Trust - Respect - Loyalty
We don’t just familiarize ourselves with the “what” of a business; we dig deeper to uncover the “why.” This fosters a positive and meaningful agency-client relationship, enabling us to create magic together.
"We were completely hooked on their passion"
Adding Superfecta Management to our team is one of the best decisions we have made for our business. Not only were we running a successful wedding planning firm, but we were also simultaneously starting a brand new adventure as venue owners/operators. We knew that in order to showcase The Kenmore Ballroom in the way we needed to, having SM run the show was the way to go. From the creative monthly content creation & posting, idea creation for giveaways and brand-specific promotions, & website management we finally met our match!! Their communication plan is clear, concise, and easy to manage. Their monthly reports help us see the results, growth, and brand recognition.
—Katie O, Katie O Weddings and Events
MEET THE TEAM
CEO, CO-FOUNDER
Nicole, co-founder of Superfecta Management and wearer of many hats (literally), takes the lead on client relations and the digital side of operations. She’s loyal, energetic, always ready for an adventure (or a glass of Pinot Noir), and guaranteed to bring all the positive vibes. Her true passion in the marketing world is email marketing, but loves to bring a brand to life from the ground up: starting with branding identify, design, and strategy. Business woman / wife / mother of three, Nicole aims to help small businesses hit their marketing goals and bring their unique content to life.
CO-FOUNDER
Danielle, co-founder and conductor of Superfecta’s creative orchestra, is known for her marketing magic and for efficiently handling and executing the experiential marketing and activation side of the business. She loves a nice dinner out, a fresh cocktail, and a good crime show (and probably would’ve made a decent detective). She gets to the core of clients’ dreams and makes them a reality, always maintaining an honest, genuine approach to both work and life. Entrepreneur/wife/stepmother of two, Danielle is driven by her desire to help businesses succeed and by the relationships she forms with clients.
MARKETING & OPERATIONS MANAGER
Meet Dani, our Experiential Marketing Coordinator! Dani supports the planning, development, and execution of marketing programs for our promotional marketing clients. She loves starting her mornings early at the gym followed by her favorite daily task–drinking her morning coffee! She’s obsessed with her fur babies, Oliver (Golden Doodle) and Lady Cat, and is a Netflix junkie (she’s always caught up on the latest shows!)
DIGITAL CONTENT CREATOR
Hannah is our full-time Digital Content Creator and received her BA in communications at UAlbany. She currently resides in Saratoga Springs with the love of her life and her adorable pup Nala!
Hannah has taken an abundance of courses in Public Relations, Marketing, and Communications and has always thrived in learning new strategies. Outside of work, she loves curling up to a good book, traveling to quaint coastal towns, and enjoying a delicious Aperol Spritz.
DIGITAL CONTENT CREATOR
Mariah is our full-time Digital Content Creator who brings with her a wealth of knowledge and expertise, having graduated from Marist College with a degree in communications and a concentration in public relations. Mariah's passion for her work is evident in her creative approach to content creation and project execution.
When she's not busy at Superfecta, Mariah enjoys spending time at the gym, cherishing moments with her loved ones, and taking leisurely walks with her adorable wiener dog, Finn.
DIGITAL CONTENT CREATOR
Lauren, our Digital Content Creator, received her BBA in Marketing from Loyola University Maryland and has years of professional experience in marketing, hospitality, and event management. She loves creating attention-grabbing content, delivering engaging and memorable experiences, and staying up to date on the latest trends and technologies. Outside of working for Superfecta, you can probably find her taking a spin class, adding to her record collection, enjoying an iced americano (before it becomes time for a glass of wine), or cuddling her dog, Levi.
MARKETING INTERN
Zana Dzanan is a junior at Skidmore College majoring in Management and Business with a minor in Arts Administration. She is our new marketing intern, coming from Bosnia and Herzegovina. Zana has already completed internships in marketing, sales, and consulting in three different countries.
When she's not working or studying, she enjoys going to the gym and walking her two golden retrievers, Louie and Penny. Zana also likes photography, traveling, and playing different instruments. Her long-term aspirations are to improve her marketing and consulting skills, and eventually become an entrepreneur.
