If you’ve been considering taking the plunge and putting your business on social media, we urge you to do it ASAP! There’s no better time than the present and social media can have a huge impact on your business and its success. However, if you need a bit more convincing before pulling the trigger, we’ve listed 5 of the biggest reasons to invest in social media for your business!
Social Media Marketing for Your Business
It’s Your Chance to be Authentic
The vast majority of people air on the side of caution when they see an ad. They know they’re being sold something which can come off as pushy and disingenuous. However people assume that organic posts from a brand on social media are authentic and real. They provide a glimpse behind the scenes, provide entertainment, and offer value in the form of tips and tricks. Show your followers what your business is really about and they will continue to engage and stick around!
Social Media is Cost Effective
Posting to social media is FREE! It doesn’t cost you anything to open up Instagram, upload a photo, and write an engaging caption your followers will love. Without spending any money you can create and share a visual identity for your brand while posting about updates, new products, events, and services.
Because it’s free, social media posts are a great way to supplement paid campaigns. If you plan on running Facebook ads, create some content for Instagram and Facebook around your campaign that will provide your customers with more information. The same concept applies to email campaigns; encourage readers to learn more about a particular topic by including a link to an Instagram or Facebook post within the email. Posting is free, and the amount of times you can post is limitless so take advantage!
Provide Your Customers with Support
Did you know that 63% of customers expect to receive support via social media? It doesn’t matter if it’s on Twitter, Instagram, Facebook or even YouTube, if a person messages you with an issue they’re expecting a response. Gone are the days of calling a customer service hotline – many users want a quick fix.
By staying active on social media (posting at least least once or twice a week) you’re showing your customers that you’re available and ready to help. A tool like Sprout Social or Agorapulse can help you stay on top of comments, direct messages and reviews so you can promptly provide assistance to your customers.
Social Media Helps with SEO
Search Engine Optimization (SEO) is the ticket to getting your business found on the Internet. Staying active on social media is useful for providing back links and showing up in relevant searches on Google and other search engines. Posting to social media also tells search engines that your business is still active and consistently updating customers with news and content. Search engines like to provide users with the most up-to-date information, so the more relevant your business can be the better.
Build A Loyal Community
Online or off, community is everything! Overtime, users will notice your authentic and high-quality content and choose to follow your accounts to stay up to date. This growth is exponential, as the more people who follow you increases, so do the amount of people who share your content, talk about your business, and recommend your products or services to people they know.
Social Media and Your Business
We know creating content, posting, keeping up on comments, and handling any negative feedback can be time consuming. Often, this is why so many business owners don’t invest in social media – they simply don’t have the time!
If you think social media can benefit your business (which it totally can!) but already have a ton on your to-do list, send us a message! Our dedicated social media management team is available for strategy development, content creation, and reputation management, to provide your business with the benefits of social media while also giving you your time back!