Happy September Friends! Do you struggle creating Instagram stories that align with your overall branding? Want to engage with your followers or build brand awareness besides the usual Facebook/Instagram posts? Stay relevant and top of mind with Instagram Story Stickers! More than ever, brands are using Instagram Stickers to up their IG game and today we are sharing 5 IG Story “Stickers” that are perfect for your business! Let’s begin!
Location, Location, Location
This sticker is best for showing off a physical address and is best for restaurants, shops and other businesses that are trying to draw attention to a physical location. Like location tags for regular Instagram posts, when you tag a location on Instagram Stories like a restaurant or shop, your story will appear in the public stories feed of that location. Anyone who searches for that location on Instagram will be able to see and engage with your story! This is a great way to organically grow your following based on where your business is located and hopefully will give you that foot traffic you’re looking for!
Locations are best for:
brands wanting to increase discoverability
getting more organic views & engagement
showing followers WHERE you are located
Mention Stickers are simple to use, and an IG miracle! Instead of writing the @ and typing in your brand/friends names like the old days, you can now use the mention story to look more professional and add a beautiful look to your story!
During COVID-19, Instagram released a “Support Small business” Sticker during challenging times that can allow people to show love & mention your business to support locally! When someone adds this sticker to their feed, it gives their followers a preview of their account and is added to a shared IG story that appears on the top of your feed! The Support Small Business sticker can help businesses reach new customers and stay connected to the people they serve! Keep it local & support your local community!
Question & Poll Stickers
We use the question & poll stickers for our clients quite often because it helps us engage with their followers and everyone loves to be heard!
We recommend using the questions/poll sticker to:
- Get valuable feedback from your customers
- Create a survey for your business
- Build a relationship with your followers
- Give advice & position yourself as an expert
People love Instagram partly because it’s such a conversational platform, and there are a ton of ways to connect with accounts and brands, whether through commenting on their posts, sharing their Stories, messaging privately, or responding to fun features like Questions and Polls! Keep it fun, and don’t forget to answer publicly! You never know who’s watching and it could spark up a new conversation or interest in your brand!
To find your responses, click on the notifications panel within your story viewers list (click on the story and scroll up). You can either reply back to someone in a private direct message, or share the response with your followers in a new story!
Do you have an event or time sensitive offering that you want to promote or get your followers excited about? Want to share a countdown before you go IG live to pump up your followers? Countdown stickers are the perfect solution! Add your countdown sticker to your IG story with the date and time of your event, and your followers can turn on notifications about your event, set reminders & share to their own IG stories about your countdown!
Who doesn’t love a good GIF?! Last year, Instagram & GIPHY teamed up to build an extensive library full of high-quality GIFS on Instagram stories and we are OBSESSED! GIF’s are a fun and creative way to share your brand through expressive GIF stickers and there are just SO many uses for them! Whether you want your followers to swipe up to a landing page, you want to add a cute dog or flowers to add some brand personality to your story, there might be a GIF for everything and anything you could ever want!
To access GIF stickers, tap the add sticker button at the top of stories as usual. You can type in just about anything in the search bar and a library of GIFS will appear! Have fun & be creative! Check out a few modern & hip GIF’s from @sienna.and.i on Tik Tok and how she uses them!