Picture this – you wake up one morning to check your business Instagram account and find that Instagram no longer exists. You panic and go check Facebook to see if you can figure out what’s happened but Facebook is gone too! Pretty scary right?
Instagram, Facebook and other social media platforms seem like there here to stay, but that may not always be the case! There COULD come a day when your accounts get deleted for some reason or the platforms change in a way that is no longer beneficial for your business. You’ll still need a way to communicate with your customers. This is why email marketing plays such an important role to your business strategy.
While email marketing is often seen as an older, more traditional form of marketing, it is invaluable when it comes to connecting with your audience and promoting your business. Your email list is the one thing you own – even if you switch email marketing platforms 5 times in 5 months. What’s great about email marketing is you can literally take that list of customers with you every time. Sadly the same can not be said for Instagram followers.
If you were to move off of Instagram over to Twitter or vice versa you couldn’t download a list of your followers and upload it to the new platform. The best you could do is make a post that you’re moving platforms and hope that your followers join you.
Email marketing is also a great way to build trust and turn customers into repeat customers. Who doesn’t want that?!
Using Email Marketing to Connect
Use your email campaigns to send exclusive offers, birthday coupons, and VIP notices of sales before any of your other customers hear about them. These perks keep people subscribed to your list and encourage them to make a purchase. Think about it – when was the last time you bought something from your favorite store simply because you had a coupon? We know it happens to us more than we’d like to admit!
Lastly, people want to stay informed about your brand in real-time, and email marketing is one of the best ways to stay engaged with that audience! Announcing via email new product releases, important updates to your business, or even job openings is an ideal way to ensure people are in the know. Posts on social media are easy to scroll past or miss entirely, but an email stays in a person’s inbox!
Our Favorite Email Platforms
We couldn’t end this blog without sharing a few of our favorite platforms for sending and tracking email campaigns!
Mailerlite is a great option if you’re just getting started on your email marketing journey. Features include a drag and drop editor, email automation, a landing page builder, and pop ups that are easy to integrate into your website. It’s free to use for your first 2000 subscribers and can also integrate with your online catalog for a seamless ecommerce experience!
Emails don’t have to be boring and FloDesk is here to ensure you send effective and aesthetically pleasing campaigns! For $38 a month you can get gorgeous & modern templates, a pop up and landing page builder, email automation, and easy to understand analytics so you can determine what’s working and what’s not.
If you give it a chance we know you’ll love email marketing as much as we do! If you’re not sure where to begin feel free to contact us today! Our team will be more than happy to discuss strategy and how email marketing can benefit your business.